Google AdWords Kickstart Workshop
Want to learn how to create & launch an effective Google AdWords campaign for your business? Now you can with this hands on workshop.
- Complete overview of Google AdWords
- How to Set-up & Structure Your Account
- All the basics: keyword research, bidding, ad text development, landing page best practices & more.
Dates and Costs
Jan 27th-28th, 1 – 5:30pm
Cost: $400 per person
Includes materials, coffee, tea & snacks
Who should Attend?
Marketers, Senior Sales Executives or Business Owners
Course Structure
AdWord Basics & Creating Your First Campaigns
- AdWords overview
- Set-up an Account
- Bidding & Budget Management
- Structuring your campaigns & Keyword Groups
- Performance Metrics - understanding the numbers
- What numbers to watch in your first month
- Best practices for landing page optimization
Bonus:
Includes a $100 credit for Google AdWords.
Includes 1 hour of consulting support from Path Marketing team to review & optimize your campaign.
Location
At Path Marketing, 101-30 East 6th Ave
Registrations of 3 or more from one company can justify a trainer coming into your office for an individually scheduled session.