Google Analytics Kickstart Workshop

Learn how to Google Analytics can help you get the most out of your existing site traffic. Hone in on the numbers that matter and learn how to set goals to make improvements to your web site and boost revenue.

Are You Ready to Become a Google Analytics Superhero?

Dates and Costs

Jan 24th-25th, 1 – 5:30pm

Cost: $400
Includes materials, coffee, tea & snacks

Who should Attend?

• anyone new to Google Analytics or web analytics
• anyone who is using Google Analytics, but wants a more clear strategy to use analytics to set goals and increase revenue

Course Outline:

Google Analytics Basics & Tune-Up

• Complete overview of Google Analytics
• Site performance top 5: traffic, traffic sources, bounce rates & trends
• Understanding visitor reports: unique, new, returning etc.
• Traffic by keyword reports – understand your online market share
• How to set goals to boost results and revenue
• Bulding custom reports

Bonus:

Includes 30 minutes of online / phone-based follow-up support from Path Marketing.

Location